Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers ...

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

More Books:

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Language: en
Pages: 818
Authors: Khosrow-Pour, D.B.A., Mehdi
Categories: Business & Economics
Type: BOOK - Published: 2018-11-09 - Publisher: IGI Global

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback.
Advanced Methodologies and Technologies in Business Operations and Management
Language: en
Pages: 1482
Authors: Khosrow-Pour, D.B.A., Mehdi
Categories: Business & Economics
Type: BOOK - Published: 2018-09-14 - Publisher: IGI Global

Businesses consistently work on new projects, products, and workflows to remain competitive and successful in the modern business environment. To remain zealous, businesses must employ the most effective methods and tools in human resources, project management, and overall business plan execution as competitors work to succeed as well. Advanced Methodologies
Technological Progress, Inequality and Entrepreneurship
Language: en
Pages: 138
Authors: Vanessa Ratten
Categories: Business & Economics
Type: BOOK - Published: 2019-08-29 - Publisher: Springer Nature

Although there have been considerable technological advances over the past decade, particularly in terms of mobile applications, much remains unknown about their effect on societal progress. This book focuses on how inequality and entrepreneurship are both by-products of technological change. The book provides insights into how society has shifted from
Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
Language: en
Pages: 438
Authors: Saiz-Alvarez, Jose Manuel
Categories: Business & Economics
Type: BOOK - Published: 2019-04-26 - Publisher: IGI Global

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship
Digital Transformation in the Cultural and Creative Industries
Language: en
Pages: 276
Authors: Marta Massi, Marilena Vecco, Yi Lin
Categories: Art
Type: BOOK - Published: 2020-12-29 - Publisher: Routledge

This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range