Emerging Technologies in Sports

Their main conclusions are: 1/ Technology is now an integral part of the way fans consume sports (nearly 70% say emerging technologies have enhanced their overall viewing experience, both inside and outside the stadium). 2/ The digitization ...

Emerging Technologies in Sports

The study, using responses from over 10,000 fans around the globe who regularly watch and follow top sports, has been produced by the Capgemini Research Institute. Their main conclusions are: 1/ Technology is now an integral part of the way fans consume sports (nearly 70% say emerging technologies have enhanced their overall viewing experience, both inside and outside the stadium). 2/ The digitization of sport and the fan experience can strengthen engagement, building brand value and driving new avenues of growth. 3/ To adopt and optimize emerging technologies in sports, organizations should reassure fans about how their personal data is used to build trust, identify the needs and expectations of fans and users before deploying new technologies, convert more casual fans into avid fans, and enhance the value of the out-of-stadium experience to tap into the huge audience that consumes sports outside of the stadium.

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Emerging Technologies in Sports
Language: en
Pages: 31
Authors:
Categories:
Type: BOOK - Published: 2020 - Publisher:

The study, using responses from over 10,000 fans around the globe who regularly watch and follow top sports, has been produced by the Capgemini Research Institute. Their main conclusions are: 1/ Technology is now an integral part of the way fans consume sports (nearly 70% say emerging technologies have enhanced
Emerging Technologies in Sport
Language: en
Pages: 194
Authors: Cheryl Mallen
Categories: Sports & Recreation
Type: BOOK - Published: 2019-03-07 - Publisher: Routledge

Advances in technology have always had a significant impact on sport. This book surveys the next generation of emerging technologies and considers how sport managers, governing bodies and officials can meet the challenges that they pose for sport competition, participation and events. It explores cutting edge developments in areas such
Adopting New Technologies in Sports Marketing
Language: en
Pages:
Authors: Hyun-Woo Lee, Natasha T. Brison, Heetae Cho, Do Young Pyun, Vanessa Ratten
Categories: Medical
Type: BOOK - Published: 2021-12-30 - Publisher: Frontiers Media SA

Books about Adopting New Technologies in Sports Marketing
Strategies in Sports Marketing: Technologies and Emerging Trends
Language: en
Pages: 363
Authors: Dos Santos, Manuel Alonso
Categories: Business & Economics
Type: BOOK - Published: 2014-04-30 - Publisher: IGI Global

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends
The Use of Technology in Sport
Language: en
Pages: 114
Authors: Daniel Almeida Marinho, Henrique P. Neiva
Categories: Technology & Engineering
Type: BOOK - Published: 2018-11-14 - Publisher: BoD – Books on Demand

The development and implementation of new technology devices to help professionals, athletes, and non-athletes improve their physical fitness, performance, health, and well-being have emerged in the last few years. This book briefly overviews the current state of the art in technology applied to sports, providing examples, literature syntheses, and recent