Global Marketing Strategies for the Promotion of Luxury Goods

Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market.

Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

More Books:

Global Marketing Strategies for the Promotion of Luxury Goods
Language: en
Pages: 329
Authors: Mosca, Fabrizio
Categories: Business & Economics
Type: BOOK - Published: 2016-03-31 - Publisher: IGI Global

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing
Developing Successful Global Strategies for Marketing Luxury Brands
Language: en
Pages: 351
Authors: Mosca, Fabrizio, Casalegno, Cecilia, Gallo, Rosalia
Categories: Business & Economics
Type: BOOK - Published: 2021-03-26 - Publisher: IGI Global

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not
Digital Marketing Strategies for Fashion and Luxury Brands
Language: en
Pages: 460
Authors: Ozuem, Wilson, Azemi, Yllka
Categories: Business & Economics
Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Language: en
Pages: 1865
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2021-05-28 - Publisher: IGI Global

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business
Fashion and Textiles: Breakthroughs in Research and Practice
Language: en
Pages: 540
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2017-08-11 - Publisher: IGI Global

Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles