Sports Media Marketing and Management

"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of ...

Sports Media  Marketing  and Management

"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"--

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Sports Media, Marketing, and Management
Language: en
Pages: 475
Authors: Information Resources Management Association
Categories: Business & Economics
Type: BOOK - Published: 2018 - Publisher: Business Science Reference

"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media,
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
Language: en
Pages: 558
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-03-02 - Publisher: IGI Global

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs
Social Media Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1572
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2018-05-04 - Publisher: IGI Global

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of
International Sport Business Management
Language: en
Pages: 300
Authors: James J. Zhang, Brenda G. Pitts, Lauren M. Johnson
Categories: Sports & Recreation
Type: BOOK - Published: 2021-04-13 - Publisher: Routledge

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa,
Internet and Technology Addiction: Breakthroughs in Research and Practice
Language: en
Pages: 758
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2019-06-07 - Publisher: IGI Global

Addiction is a powerful and destructive condition impacting large portions of the population around the world, and because of ubiquitous technology, social networking and internet addiction have become a concern in recent years. With all ages affected by the “fear of missing out,” which forces them to stay continually connected